Observe by Snowflake:
Where Observability Meets the AI Data Cloud

AI is changing how software is built and how systems behave. The rise of AI-generated code and agents interacting with one another is driving a sharp increase in telemetry, and a growing need for observability that can keep up.

Join Jeremy Burton, GM of Observability at Snowflake for the launch of Observe by Snowflake. He’ll introduce a new model for observability built natively on the Snowflake lakehouse, combining telemetry and enterprise data, context, and AI to help teams reduce cost and accelerate troubleshooting. 

What you’ll learn:

• How Snowflake and Observe together solve the data problem within observability and why tight integration between the observability and data layers is critical.
• Why lakehouse architecture is emerging as the foundation for modern observability and how you can benefit from its scale and cost efficiency.
• Why context is the differentiator for accurate, efficient AI in observability.
• What’s new in Observe by Snowflake, including the new Observe CLI and Apache Iceberg support that enable greater access to telemetry. 
  

This session includes a live Q&A, your chance to meet the key people running Snowflake's observability business. Want to know more about where observability is headed, how you can modernize your observability, or how you can use AI to drive better reliability?

Jeremy Burton GM of Observability at Snowflake Jeremy Burton is General Manager, Observability Unit, Snowflake. Previously he was CEO of Observe, the leader in AI-powered observability, acquired by Snowflake in February 2026. Prior to Observe, Jeremy was Executive Vice President, Marketing & Corporate Development of Dell Technologies, and served in various leadership roles at EMC prior to Dell. A 20-year veteran of the IT industry, Jeremy joined EMC from Serena Software, where he was President and CEO. Previous to Serena, he led Symantec’s $2 billion Enterprise Security product line as Group President of Security and Data Management. Jeremy also served as Veritas’ Executive Vice President of Data Management Group and Chief Marketing Officer. Earlier in his career, he spent nearly a decade at Oracle as Senior Vice President of Product and Services Marketing.