Own Your Telemetry with Apache Iceberg: Open, Governed, and Reusable

Most enterprise data is moving toward open table formats, but observability data remains trapped in proprietary platforms. This limits how teams can govern, retain, and use telemetry across analytics, machine learning, and business intelligence.

Join Tom Batchelor, Field CTO, and Hannah Miao, Senior Product Marketing Manager, to explore how Apache Iceberg enables an open observability architecture where telemetry remains under your control and accessible across the enterprise.

In this session, you’ll learn:

• How Iceberg changes telemetry ownership, governance, portability, and cost
• What becomes possible when observability and business data can be queried together
• How teams can use telemetry for batch analytics, machine learning, and other business workflows
• How this architecture works in practice, followed by a live demo of Observe on Iceberg